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Nov 20 2020 ︎ Aug 7 2024


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Brand Design Services
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About W2Z

We are a design studio with a flair for innovation and a knack for finding new solutions for brands. Whether in Shanghai, Shenzhen, or Paris, we work with enthusiasm and skill on every challenge.

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Mark

Ubasti Pet

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CLIENT: UBASTI PET
YEAR: 2023-


The predecessor of Ubasti was an original factory that had been authenticated by users in the Chinese market for many years. After innovatively integrating nutshell and plant elements, Ubasti was registered and listed as a pet trademark in North America. This cost-effective pet product is highly suitable for multi-pet families in the European and American markets, and its environmental-friendly concept is in line with local policies.
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Ubasti 原本是一家拥有多年中国市场用户认可的源头工厂,在创新性地融入果壳和植物元素后,Ubasti 作为宠物商标在北美成功注册并上市。此款高性价比的宠物用品极度适配欧美市场的多宠家庭,其环保理念也与当地政策相符。

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In combination with the public welfare activities of rescuing stray pets carried out by Ubasti along with business activities, we determined the sense of warm companionship as the brand core, created a brand logo combining love and cat paws, and established the arch shape symbolizing sheltering pets from wind and rain as the visual core.
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结合 Ubasti 在商业活动中开展的流浪宠物救助公益行动,我们将温暖的陪伴感确定为品牌核心,设计出爱心与猫爪相结合的品牌 Logo,并把象征为宠物遮风挡雨的拱门型确立为视觉核心。

Mark